IMRB Grocery (android)

Company Description: IMRB Grocery is the mobile audience measurement meter developed by IMRB | Digital. The meter ANONYMOUSLY tracks mobile phone usage across thousands of people who voluntarily agree to download and register the app. Users receive monthly gifts/incentives for simply being part of this research.

Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users. Campaign Description: IMRB Grocery app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics.