Xiaomi - Branding

Company’s description: Xiaomi is a privately owned Chinese electronics company headquartered in Beijing. It is the world's 5th largest smartphone maker. Xiaomi designs, develops, and sells smartphones, mobile apps, laptops, and related consumer electronics. Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem.

The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014. Campaign’s description: The campaign is being executed for branding of the new launch by Xiaomi. Objective: To create brand awareness about the new launch.