Qpid Network (Android)

Device: Android 6.0+
Geos: US/CA/AU/NZ/NO/GB/SE/FI

Conversion User Flow:
1. User is redirected to the Appstore to download the application
2. User has to install and to open the application

Not allowed channels:
1. No traffic from adult, porn, incentivized, No Auto Redirects, No Bot traffic,No Fraud traffic, No pop up or push notifications
2. No SMS traffic.
3. Smartphones only, no tablets
4. No chat-box/bot traffic

Hard KPI:
1. If CTI < 20s, the install will be deducted.
2. If CTI > 24hours, the install will be deducted.
3. 1 day retention 20%, 7 day 4,8%
4. CR from install to signup 65%

Soft KPI:
1. CR from signup to first purchase 7%