IMRB Mobile Meter

Company Description: IMRB Mobile Meter is the mobile audience measurement meter developed by IMRB | Digital. The meter ANONYMOUSLY tracks mobile phone usage across thousands of people who voluntarily agree to download and register the app.

Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users. Campaign Description: IMRB Mobile Meter app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics.

  Objective: To generate registrations for IMRB Mobile App Target Group: Bangalore, Mumbai, North (except Delhi), East (except Kolkata) Conversion Flow:  User downloads the app. User registers. Use claims Today's coins Conversion Tracked