Suttons

Brief profile of your company: industry, products/services Negative keywords: specify all words and phrases (e.g., brand name) that you don’t want publishers to use in contextual ads Benefits for customers: 24/7 or free delivery, wide variety of exclusive brands, positive reviews on third-party websites, high customer satisfaction rate, etc. Target audience portrait: gender, age, income, occupation, marital status, etc. Popular products: specify your bestsellers Brand positioning tips: tell publishers what they should emphasize; specify words or phrases they should use in ads, etc.