Their line of skincare is sustainably sourced, environmentally friendly, safe, and most importantly, effective. Moreover, their ingredients are scientifically proven with an emphasis on being organic and cruelty-free with no compromises on quality. Their biggest challenge was finding powerful skin-loving ingredients that are 100% Natural, and also Cruelty-Free, and Vegan.
So even though it would be easier, they avoid many ingredients that could have animal-based sources, eg hyaluronic acid, and squalane. After many months of research and testing, they have found the highest quality ingredients from, completely plant-based sources.