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NO Incent, Pirated, SMS, Adult Content or Content Locking:
Absolutely No use of the word Free, Win, Winner or Won;
All email/banner creatives must be approved prior to running
Pop traffic from Propeller and zero park is prohibited
⦁ Claims in advertisements must be truthful and must not be deceptive or misleading.
⦁ Material terms (e.g., paid participation required) must be disclosed clearly and conspicuously.
Four P’s:
- Prominence – Can consumers see it? Font, contrast and size matter.
- Presentation – Can consumers understand it?
- Placement – Is it where consumers are likely to look?
Disclosure below a call to action (such as “click here”) may not be seen.
- Proximity – Is it close to the modified claim?
- The overall net impression of the ad must be effective in communicating the terms of the offer.
Do not:
- Use the word “Free.”
- State or imply that consumers have won something. For example, for Rewards offers, do not state or imply there’s an element of chance to get a reward.
- State or imply that all consumers must do is simply verify information or claim something without many steps.
- State or imply that an item has been or is ready to be shipped, or that it will be received in days.
- Reference or imply any government program or payment.
- Reference or imply anything related to COVID-19.
- State or imply an artificial sense of urgency, scarcity or selectivity, unless it is the case.
- Do not use confusing ad copy unrelated to the offer being advertised.
Do:
- Be truthful in all advertisements.
- Use plain language and syntax so that consumers understand the disclosures and ensure that disclosures are similar same size and font as other text.
- Design advertisements so that scrolling is not necessary in order to find a disclosure. If scrolling is necessary, use text or visual cues, such as an asterisk, to encourage consumers to scroll to the disclosure.
- Be mindful of the display size and technological limitations of the device where the ad will be accessed when making disclosures.
Cap for a publisher: 100 leads/day
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