Mufti Jeans

Company Description : Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. We did the bold by introducing club wear and street wear which were hitherto unknown. We were one of the first to make an entire range of jeans in stretch (for men), that was later adopted by the world.

We were the first ones to introduce turn-up sleeves. We made joggers from denim. We continuously put out new designs and did not repeat any. We were unknown mavericks from Chandivali in Mumbai who had the chutzpah to take on the big boys. Soon we became the edgy casualwear brand picked up by celebrity stylists. And in a short while, celebrities started sporting our lines.