Lee

Company Brief : At Lee, we Stand Tall with our vintage inspired denims that proudly showcase our rich heritage of rugged cowboy jeans, crafted in fine quality fabrics. We lean into modern trends with our statement tee-shirts, shirts, jackets, and other accessories of coolwear. Browse our marquee collections to explore our bold and unique choices in fashion - The Modren Collection, 101+ Collection, Black Label Collection & Urban Riders Collection. Campaign brief : The campaign is based on CPS Model with a slabwise incentive structure .  Target Geo : Pan India