FitFlop

We are made for living in. Our mission has always been to support you from the ground up. There are many walks of life and wherever yours takes you, we believe there should be a shoe that helps you to get there. Since we started in 2007 we've been busy putting right the many wrongs we saw in footwear. From pumps so flimsy that you can feel every stone to sandals that you have to grip with your toes to keep on; for too long you've had to decide whether you want a comfortable shoe, or one that looks good. We don't believe that’s a compromise you should have to make.

So we made it our mission to turn your favourite styles into your comfiest shoes. But doing this is never a one-size-fits-all solution. We're constantly studying the movement of the body and developing new ways to deliver the silhouettes you want, with the comfort you need. We’ve faced some tricky challenges on our way: flip flops, gladiators, deck shoes, and most recently, the Ballerina pump. But we’re committed to creating shoes that will have you returning to them again and again. So what are you waiting for? Start living your life in comfort and style.