EMP

EMP is Europe’s largest online retailer for alternative clothing and music, movie, TV and video game merchandise. Established in Lingen, Germany over thirty years ago as a mail order business selling band t-shirts, today EMP distribute from a growing range of over 50,000 items to nineteen countries across Europe, leading the way in:

• Alternative fashion
• selling items from dozens of top fashion brands, as well as operating six proprietary labels;
• Music merchandise
• officially-licensed clothing, accessories, gifts and memorabilia from the world’s top rock, metal, punk and indie bands
• Entertainment merchandise
• officially-licensed clothing, accessories, collectibles and gifts from hundreds of top movie, TV and gaming franchises In addition to operating six alternative fashion brands, EMP also hold a license to sell exclusive official merchandise from many of its top bands and franchises
• meaning almost 3,000 items available from EMP cannot be purchased anywhere else in Europe.

EMP’s core audience consists of the young and young-at-heart; most customers fall into the 16-40 age category, while there is also a strong presence in the customer base of older ‘classic rockers’.

The gender split is roughly 55:45 male:female. Historically, the typical EMP customer has had a taste for alternative music and fashion. The addition of entertainment licenses to the range mean the brand’s appeal is now much broader, with growing popularity amongst the ‘geek’ community.