Cultsports

Company Description: A cult brand is a symbol-intensive brand usually tied to a single customer segment or a specific product category. Cult brands deliver a sense of belonging between people who share the same culture and passions. Harley-Davidson is a typical example of cult brand because they effectively express open roads culture, free spirit mythology, and connotations of Hells Angels’ machismo. Campaign Description: This is a cost per sale campaign, wherein we need to drive sales for our client. Campaign Objective: To generate sales for this campaign.