Biba New

Company details - BIBA is the most loved ethnic fashion brand in India. Biba Apparels Private Limited (“Biba”), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at affordable prices is Biba’s commitment to fashion enthusiasts.

The word “Biba” is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of Biba, to use the name for the line of salwar, kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand’s ethos today: fashion at an affordable price. In time, a new range of collections was introduced.

Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian-crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the garments. Unstitched suits and a festive collection for two-to-12-year-old girls cater to the full demands of a woman. Campaign Details - This is a CPS (Cost per Sale) model campaign where the publishers need to drive sales on Biba's website. Target/GEO - Worldwide