HarKoi

Company Description - A Clean Beauty & Lifestyle Brand. They  make Clean, Transparent & Awesome Products while fighting Colorism.  Clean - products made without any known endocrine disruptors, carcinogens, or irritants. Transparent - true transparency in relation to product development, ingredients, functionality & more. So you can make the right decision when purchasing products. Awesome - make products with a great UX, which have the capability to work seamlessly in your everyday rituals. Innovation working on luxurious & never before seen textures, application techniques, etc.

Fighting Colorism - They believe they're at the start of our fight against colorism in India and have a long road ahead of them. They believe that normalizing our true skin color will bring us one step closer to a world where people are more accepting of their natural skin tones. While the world is striving for equality amongst all races, we’ve yet to accept our own skin color & complexion. Harkoi stands strong with these beliefs and aims to make you fall in love with your skin tone. They do this by - By marketing our formulations and not a false sense of beauty. By defining their target audience based on an individual’s passion for beauty & wellness.

By representing this target audience truly through our digital and print platforms. By working with Creator partners based purely on merit & transparency. By researching & developing products for an Indian audience, based on their tones & skin conditions. Creating unbiased process systems within the company. Campaign Description - This is a Cost per Sale (CPS) campaign where the publishers need to drive sales on HarKoi's website. Target/Region - PAN India