Bira

Company Description - The Bira 91 Merch Store is home to official Bira 91 merchandise, making it easily accessible to consumers. The online store has an extensive range of products, ranging from the home bar - premium beer glasses and mugs to iconic graphic tees, headphones, and fun collectibles like coasters, stationery, fridge magnets, key chains, playing cards, postcards, and much more.

Bira 91 Merch Store is a one-stop shop to bring the playful identity of the brand into the consumer's lifestyle. The brand also collaborates with other lifestyle brands and periodically launches limited edition collections for consumers, the recent ones being with House of The Dragon, boAt, and Nicobar. Campaign Description - This is a CPS (Cost per Sale) campaign, where the publishers need to drive sale on Bira's website.  Target? Region - PAN India